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Through Bettina Pittaluga’s lens, the second delivery of S/S25 offers a glimpse into the season’s archival influences and natural textures, which exist in parallel with its technical fabrications and outdoor-inspired elements.
Much like the city of Marseille itself, where the images are set, the collection bears vestiges of the past while looking to the present, reflecting a landscape shaped by convergence and contrast.
Featured is the Racer Modular Jacket in robust polycotton twill, inspired by a classic Harrington silhouette. This style is presented alongside a technical hooded pullover and cotton-hemp overshirt.
An evolution of the brand’s hickory stripe appears in the Women’s Hendry Coat and Hendry Tote, constructed in raw, undyed canvas – a nod to hickory stripe uniforms traditionally worn by rail workers. Meanwhile, the ‘heart’ patch, inspired by an archival button, is reimagined on a soft, garment-dyed jersey fabric in indigo blue.
Windbreaker Pullover (Summer)
Frosted Blue / White
S/S Braxton Shirt
Air Green / Wax
Cole Cargo Pant
Branch (rinsed)
Crawford Shirt Jac
Dollar Green
Ingo Sweat Short
Black (garment dyed)
Marv Pant
Liberica (stone washed)
S/S Checker Polo
Fleur De Sel
W' Hendry Coat
Seaton Stripe, Wax / Dark Navy (rinsed)
Photographer: Bettina Pittaluga
Director: Lounseny Soumah
DOP: Mangua D
Creative Production: GlouGlou Production
Styling: Daniel Manene & Rudy Gbapa
Grooming: Sarah
Models: Steban, Thomas & Camille
Music & Sound Design: Oon/Oof Audio