We have a Carhartt WIP website for customers in the US and Canada. Now offering domestic shipping and returns. Check it out.mers in the US and Canada. Now offering domestic shipping and returns. Check it out.
The first delivery of the Spring/Summer 2024 collection is available now, featuring classic Dearborn Canvas silhouettes and Ivy League-inspired styles.
Anchored by time-honored styles in our signature Dearborn Canvas and hardwearing denim – available in both ‘rinsed’ and ‘aged’ finishes – styles like the Detroit Jacket and Double Knee Pant have a direct lineage to our roots. These are offset by items featuring an allover heart print, inspired by an archival bandana, including a short-sleeve shirt, shorts, and a t-shirt.
Items like the Class of 89 Bomber Jacket and striped Linus Shirts, meanwhile, combine collegiate-style stripes and embroidery with sportswear silhouettes. In addition, the new Otley group, featuring pared-back, sateen items detailed with a tonal Square Label, includes a bomber jacket, weekend bag, and bucket hat.
The accompanying editorial was created by the Paris-based creative duo Ffi0oul, who used photography, film and AI to craft an environment reflecting elements of the everyday and the surreal.
The Spring/Summer 2024 collection is available at Carhartt WIP stores and our online shop.
Photography & Direction: FfI0oul
Production: Frenzy Picture
Styling: Charlotte Moss
HMU: Chloe Demoussis, May
Casting: Casting By Rise
Music: Konstantin Grisman
Models: Shaanti, Annabelle, Hugo, Barnie